The following are some of the benefits of hiring an experienced real estate agent in Miami, Florida.

1. They understand the local market better

Home buying or selling requires market research so that one can understand when is the best time to buy or sell a home. When you hire a real estate specialist who is experienced and knowledgeable about the local real estate market, they will offer you the right resources and information to help you make an informed decision. Because they have access to local MLS listings, you will get information about the recent property prices, trends, and the best neighborhoods that match your preference and budget.

2. They represent your best interests

When you hire a professional real estate agent in Miami, Florida, they will always work with your best interests at heart. They will guide you through the entire home buying or selling process and use their industry experience and expertise to negotiate on your behalf for the best deals possible. If you are a home seller, they will also advise you on the specific areas of your home that you can improve to increase your home value.

3. They help sellers avoid making emotional decisions

There is some emotional attachment that comes with owning your dream home. When you finally make a decision to sell your home, you might not negotiate objectively. However, when you engage a real estate specialist, they will help you with proper home valuation and negotiations to ensure your home fetches the highest price possible. When you have an emotional attachment to your home, it becomes difficult to handle and negotiate with different prospective homebuyers in a professional manner.

4. You leverage their great marketing skills

Experienced real estate specialists understand the real estate marketing landscape better than you do. They have access to the local MLS and other online platforms that they can market your property for increased visibility. When there are myriad marketing platforms, the agent is able to formulate a marketing strategy that will generate leads. Your home will sell fast and for the highest possible value. If you are a homebuyer, you will also get a lot of property recommendations and alerts when new listings for homes that meet your preference and budget are made.

5. They connect you to other reliable real estate professionals

The home buying or selling process comprises several steps and there are many players that need to work together until home closing is done. An experienced real estate agent will always have a great professional network of other industry players. They will easily connect you with other local real estate service providers such as real estate attorneys, home inspectors, lenders, home cleaners, professional stagers and photographers, and contractors.

The above benefits prove that hiring a real estate agent is a good idea. Working with an experienced real estate agent will simplify your home selling/buying experience. It’s very critical to note that not all agents are equal. When scouting for the best real estate agent to work with, ask for professional certification, work experience, and past project reviews. At EXP Realty, we have some of the most experienced real estate specialists who are willing to guide you in every step of the home buying/selling process.

Contact me at 305-204-3585 for a no-obligation consultation to help guide you on the right path when buying or selling a home.

Jester Nino
Broker Associate
Oscar Teran Group | C5 | EXP Realty

What is Facebook real estate paid Ads?

Facebook real estate advertisements are paid dynamic Ads that help real estate agents and other professionals reach a specific target audience pool who are searching for similar property listings. Savvy listing agents use targeted paid Facebook Ads to attract leads by showcasing their properties to potential buyers. They can be in different formats including a picture or video ad to ensure the intended message reaches the targeted audience in a simplified manner.

Benefits of executing real estate Ads through Facebook

They help boost brand exposure

Real estate digital marketing help brands have an online experience. We are living in a digital world where everything is digitized and it’s only one click away. Buyers start their home search process online and they can easily filter the search engine content to specific keywords and have all their ideal properties appear instantly.

As a home seller or real estate agency, you can take advantage of online marketing for real estate to build your brand by promoting paid Facebook Ads. When you generate more leads, you have a high possibility of converting those leads to actual sales.

It helps identify a specific target market

When real estate agencies integrate the aspect of digital marketing into their business plan, they can gain better control of the specific audience and area reach. When you are setting up the paid Facebook real estate Ads, you can target a specific geographical engagement and tailor your properties to reach different target markets. You can even narrow down your target audience to specific groups based on their interest, location, and behaviors. When real estate agencies narrow their scope of the target market, they are able to understand the market better. Targeted marketing helps build business sustainability in the long term. Digital marketing is to a large extent search intent-driven.

When search engines collect data analytics, real estate agencies can understand the home requirements that their target homebuyers are searching for so as to meet their demand. With an accurate target audience budget range and their preferred property checklists, it becomes easier to optimize paid Facebook targeted Ads to fit the demands of potential homebuyers.

Wrapping up

Paid digital marketing for real estate is a must-have strategy for real estate agencies who want to give their listings more exposure and boost sales. Pay-per-click advertising online digital marketing campaigns are also cost-effective compared to traditional marketing campaigns which were not measurable.

If you are struggling to sell your home listings, contact me at 305-204-3585 me for a professional real estate digital marketing plan. I will provide you with a customized paid social media strategy that will generate leads for all your home listings and increase sales conversions.

Jester Nino
Broker Associate
Oscar Teran Group | C5 | EXP Realty

A Comparative Market Analysis (CMA) is an estimate of a home’s value that is based on recently sold similar properties in the same area. CMA helps home sellers set reasonable listing prices and it also helps buyers make competitive offers when bidding for their target homes.

Listing sites such as Zillow rely on online data and algorithms to come up with an estimated home value. However, the Zillow “zestimate” value of your home might not be accurate since there is no physical walk-through or neighborhood assessment that has been conducted.

That’s where a professional real estate agent comes in to help you get a realistic CMA home value report that is based on both physical valuation and available market online data. As an experienced realtor with EXP Realty, I will help you get the actual value of your home to enable you to get more offers when you list your home for sale.

A physical walk-through helps the agent evaluate the current condition of your home and also the type of upgrades recently done. The data gathered is used to make a comparison of what other similar homes in the same neighborhood have to offer. This is what the agent will use to generate a realistic Comparative Market Analysis (CMA) report that can accurately estimate your home value.

How is Comparative Market Analysis conducted?

Here is a step-by-step process that a real estate agent follows to conduct a

Comparative Market Analysis (CMA) for your home.

a) Assess the neighborhood- The agent start by analyzing the location where your home is situated. How attractive is the neighborhood? What kind of community amenities are there? How about the area accessibility?

b) Details about subject property- Your agent will make a physical inspection of your home and assess key areas plus major upgrades to understand what your home has to offer. Key property details such as home size, space, age, building type/style, floor-plan layout, finishes, and landscaping.

c) Finding comparable properties- The agent then selects three or five recently sold homes that have similar properties in the same neighborhood and compares prices. The more similarity in terms of features the better. A more recent sale data is also more accurate because property prices keep on fluctuating as dictated by the market forces.

d) Adjusting the differences- Once the agent gets the comparable data, what follows is to adjust for the differences between the subject home and each of the comparable properties. A professional agent will be able to assign value to each dollar difference and adjust the value of each comparable home. It’s important to understand that the value of the subject’s home is never adjusted.

e) Get the sold price per square foot after making the adjustments- When the agent makes the necessary difference adjustments, the next step is to divide the adjusted price of each comparable property by its square footage. Doing so will help you get the selling price per square foot. When you add all the selling prices per square feet of the comparable, you will then divide by the total number to get the average value. Once the agent gets the average value, he will multiply it by the square feet of your subject home to get its current fair market value.

When you engage an agent to help you set your home listing price correctly, you will be able to sell your home fast. That’s why a sound Comparative Market Analysis (CMA) is more than just a mere comparison of prices for similar homes that were recently sold in the same neighborhoods. For accurate home valuations, contact me at 305-204-3585. I am a professional real estate specialist from Avanti Way Reality and you will have an easier home selling process.

Jester Nino
Broker Associate
Oscar Teran Group | C5 | EXP Realty